Snap’s Spectacles: A new way to see and share your life in social media

October 11, 2016

Snap’s Spectacles: A new way to see and share your life in social media

Snap, the company was formerly known as Snapchat, announced the fall launch of “Spectacles”, a new line of sunglasses with a built-in video camera that lets your share directly into the application.  The shades will cost $129 and will be released sometime during the fall season.

This exciting new product that is rechargeable (via the case), can capture a day’s worth of 10 second clips with a single charge and can connect via Wi-Fi or Bluetooth, will try to expand the important growth of the brand’s application in recent years with the first device – besides the smartphone - capable of capturing video and posting it on the social media platform. The glasses will come in three colors: Black, teal, and coral.

From the technical side, the project is being led by a seasoned veteran in the mobile business that has previous experience with Google’s Android, Apple and the Moto 360 smart watch, Steve Horowitz.

With a claim that states that the app can reach around 41 percent of all 18 to 34 year-olds in the United States – according to the company – Snap launches this new strategy aiming to diversify and expand the app business, something that will rely heavily on the success, or failure, of “Spectacles”.

For more info on the product, visit the product’s website: https://spectacles.com/.



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